BIO:Marketing & Business Growth Executive Brand Strategy · Consumer & Shopper · Trade & Channel Intelligence · Innovation · Performance · AI 26 Years of International Experience Latin America, the Caribbean, and the US Hispanic market. More than two decades working alongside marketing managers, sales teams, and senior management. The intersection that defines my career: Business · Consumer · Shopper · Brand · Creativity · Culture · Channels · Data · Technology I have built strategic territories focused on increasing positioning, recall, affinity, cultural relevance, and performance, always connecting brand strategy with measurable business results. My differentiator lies in identifying hidden opportunities: unoccupied competitive spaces, emerging consumer behaviors, and cultural connections that can be transformed into business advantages.Strategic Differential Brand Growth & Positioning Over two decades building brand positioning that improves recall, differentiation, affinity, consideration, and conversion. Consumer, Shopper & Channel Intelligence Consumer and commercial ethnography to observe how consumers, shoppers, and channels interact with brands in their real-world environment. Cultural & Trend Intelligence Ongoing monitoring of advertising, branding, entertainment, and digital behavior to identify which trends matter and where a brand can naturally participate. Performance & Accountability What isn't measured can't be optimized. Growth Partner Model: Strategy First, clear […]
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